Part 5- Exhibition Folio and Review
Assignment 5 Review- Promotional Strategy
Gillian Morris Student No. 511388
From the start of exhibition planning a promotional strategy was considered, implemented and reviewed in accordance with organising the exhibition and the completion of my project work. An A3 exhibition flyer/poster was created including all relevant and necessary information including free entry, venue details and exhibition dates and times which included imagery of my work which was shared and distributed by Wasps (Workshop & Artists Studio Provision Scotland) which were the main event coordinators. This exhibition poster was used online and offline throughout the Wasps studio complexes especially within the Glasgow area. As similar events at and around my exhibition location are common, many flyers were placed around Wasps Artist Studio Complex and Exhibition Space at Hanson Street which generated interest amongst the artists who were resident there. Other regional and local spaces, including shops, etc, received copies of my exhibition poster and were asked to display the upcoming event. During such occasions time was afforded to discuss the exhibition, my creative process and work whenever interest was expressed.
A press release was compiled and used on appropriate sections of the Wasps websites and newsletters which was circulated in advance. The exhibition flyer was used extensively as many significant others especially artists within Wasps were encouraged to display them in their own studios and noticeboards, as well as forward on exhibition information to other contacts they know to extend the network of artists that were aware of the exhibition. Email notices and invitations were sent out to all known others as appropriate and asked to spread the word about my exhibition. As suggested by Joanna Kinnersly-Taylor, Textile Artist, A5 exhibition postcards were designed and circulated before and during the exhibition to promote the event, my creative process and work as well as me as a textile artist. Many business cards were designed by me and printed out by Vistaprint which used my own imagery from the project work for the exhibition. The business cards were distributed widely including to family and friends to ensure increased attendance and engagement at the exhibition and follow up from the exhibition as contact details were included.